LOCATION:
Bristol, UK
SECTOR:
Padel & Lifestyle
STRATEGY:
Full Life-Cycle Event Activation
Influence, Viral Momentum, and Future-Proofing
The Challenge: We were tasked with building the digital hype for the first-ever County Championships, ensuring the event felt "unmissable" before the first ball was hit. Also ensuring high-value placement for major sponsors (Head, Shandy Shack, Laylo) and maintaining digital momentum for people not in attendance.
The Strategic Solution: In the build up to the event we identified influencers with specific demographics of followers, and gave them the platform to try padel, watch matches and attempt fun challenges the championship lifestyle. We didn't just ask them to post; we integrated them into the event's DNA, broadcasting their experience to hundreds of thousands of potential players and fans. Acting as the Creative Lead, we produced energetic content for social media in real-time using the Adobe Suite and the high-quality content produced during this campaign created a library of that continued to drive court bookings and participation for months afterward.
The Results: By bridging the gap between digital hype and physical participation, the campaign delivered a surge in brand authority. Our influencer-led build-up generated hundreds of thousands of views, creating an 'unmissable' event atmosphere. During the championships, our real-time production ensured peak visibility for sponsors, while the high-value content library we established continues to act as a primary driver for court bookings and player retention long after the final match. We didn't just launch a tournament; we created a sustainable blueprint for the sport's continued growth.
