Twisted Coulee Enduro Case Study
LOCATION:
Billings, Montana, USA
SECTOR:
Action Sports & Enduro
KPI:
$8,984 Revenue in 30 Days
Igniting Event Attendance
The Challenge: The Twisted Coulee Enduro needed to maximise race entries with a limited ad budget and a tight one-month deadline.
The Strategic Solution: Implementation of a Two-Phase Ad Model. Phase 1 focused on audience awareness using cinematic Reels to reach 45k+ unique viewers. Phase 2 shifted to urgency and conversions with ads targeting the "ready-to-buy" demographic.
The Results: $8,984.81 Revenue generated. 112,331 Campaign impressions. 18,099 link clicks to the registration page.
